About us

B2 is a philosophy created by the Turicum Hotel Management Group combining the concepts of «Bookmark» and «Boutique»: unmistakably unique hotels at unusual locations with exceptional stories, memorable like a very good book.
The B2 Philosophy

The B2 Philosophy

The B2 Philosophy Unusual

The B2 Philosophy Unusual

unmistakable and unforgettable
B2 is a philosophy with passion: Dedicated staff, who are committed to their work and who love to be your hosts.
B2 is a philosophy focussing on the individual in a world of mass experiences: Guest Ambassadors, who will welcome you and care for your needs personally and who will do their utmost to fulfill your wishes - even before you are fully aware of them.
We wish you an unforgettably wonderful B2 experience!
world of mass experiences

world of mass experiences

STAY TUNED

News

JUST THE 2 OF US OVER EASTER

Visit us over your Easter holidays for a Wellness escape!

Go to our Wellness packages

B2 Social life

  • With the traditional festival called „Sechseläuten“ Zurich says today goodby winter and welcome summer! #b2boutiquehotel #b2zurich #switzerland #hotel #zurich #inlovewithswitzerland #visitswitzerland #style #lifestyle #travel #travelgram #beautiful #zürich #zurich #visitzurich #design #luxury #welcome #sechseläuten
  • UP TO THE SKY ! We wish you a great and successful day. Your B2 Guest Ambassadors #b2boutiquehotel #b2zurich #switzerland #hotel #zurich #inlovewithswitzerland #visitswitzerland #style #lifestyle #travel #travelgram #beautiful #zürich #zurich #thermalbadzürich  #visitzurich #design #luxury #welcome #beautifulhotels #swisshotel #kesselhaus #hürlimannareal #hürlimannbrauerei #hürlimann
  • THE OTHER VIEW! Come in and enjoy your evening at the B2 🍷 wine library 📚 #b2boutiquehotel #b2zurich #switzerland #hotel #zurich #inlovewithswitzerland #visitswitzerland #style #lifestyle #travel #travelgram #beautiful #zürich #zurich #thermalbadzürich  #visitzurich #design #luxury #welcome #beautifulhotels #swisshotel #library #winelibrary