About us

B2 is a philosophy created by the Turicum Hotel Management Group combining the concepts of «Bookmark» and «Boutique»: unmistakably unique hotels at unusual locations with exceptional stories, memorable like a very good book.
The B2 Philosophy

The B2 Philosophy

The B2 Philosophy Unusual

The B2 Philosophy Unusual

unmistakable and unforgettable
B2 is a philosophy with passion: Dedicated staff, who are committed to their work and who love to be your hosts.
B2 is a philosophy focussing on the individual in a world of mass experiences: Guest Ambassadors, who will welcome you and care for your needs personally and who will do their utmost to fulfill your wishes - even before you are fully aware of them.
We wish you an unforgettably wonderful B2 experience!
world of mass experiences

world of mass experiences

STAY TUNED

News

SUMMERBREAK THERMALBATH & SPA

From July 22nd - August 15th 2019 the Thermalbath & Spa will be freshly made for you and stays therefore closed.

B2 Social life

  • Heaven on earth for book 📚 📚📚lovers! #b2boutiquehotel #b2zurich #switzerland #hotel #zurich #inlovewithswitzerland #visitswitzerland #style #lifestyle #travel #travelgram #beautiful #zürich #zurich #visitzurich #design #welcome #beautifulhotels #swisshotel #library #books
  • Enjoy a drink under this great chandelier! Picture by @dominikgehl  #b2boutiquehotel #b2zurich #switzerland #hotel #zurich #inlovewithswitzerland #visitswitzerland #style #lifestyle #travel #travelgram #beautiful #zürich #zurich #visitzurich #design #luxury #welcome #beautifulhotels #swisshotel #library #winelibrary #chandelier #lampe #lampenmittwoch
  • Nice car get together at the B2
Which one would you choose? 🤔 #b2boutiquehotel #b2zurich #hotel #ultimatedrive