About us

B2 is a philosophy created by the Turicum Hotel Management Group combining the concepts of «Bookmark» and «Boutique»: unmistakably unique hotels at unusual locations with exceptional stories, memorable like a very good book.
The B2 Philosophy

The B2 Philosophy

The B2 Philosophy Unusual

The B2 Philosophy Unusual

unmistakable and unforgettable
B2 is a philosophy with passion: Dedicated staff, who are committed to their work and who love to be your hosts.
B2 is a philosophy focussing on the individual in a world of mass experiences: Guest Ambassadors, who will welcome you and care for your needs personally and who will do their utmost to fulfill your wishes - even before you are fully aware of them.
We wish you an unforgettably wonderful B2 experience!
world of mass experiences

world of mass experiences

STAY TUNED

News

TRAVELERS CHOICE AWARD

We are proud that we received the Travelers Choice Award 2019 by Trip Advisor. Many thanks to all our guests for the great ratings!

Go to the reviews

B2 Social life

  • The best start into a wellness weekend is a healthy breakfast! ☕️ #b2boutiquehotel #b2zurich #switzerland #hotel #zurich #inlovewithswitzerland #visitswitzerland #style #lifestyle #travel #travelgram #beautiful #zürich #zurich #thermalbadzürich  #visitzurich #design #luxury #welcome #beautifulhotels #swisshotel #library #winelibrary #breakfast
  • We wish you tomorrow a great Valentine’s day full of love 💕! Need a last minute present? 🎁 Take a look to our voucher shop with print at home function. www.b2boutiquehotels.com /vouchers #b2boutiquehotel #b2zurich #switzerland #hotel #zurich #inlovewithswitzerland #visitswitzerland #style #lifestyle #travel #travelgram #beautiful #zürich #zurich #thermalbadzürich  #visitzurich #design #luxury #welcome #beautifulhotels #swisshotel #valentinesday2019
  • Look at our stylish Guest Ambassadors dressed by today in new uniform! Happy Monday from the B2 #b2boutiquehotel #b2zurich #switzerland #hotel #zurich #inlovewithswitzerland #visitswitzerland #style #lifestyle #travel #travelgram #beautiful #zürich #zurich #visitzurich #design #luxury #welcome #besthotel #beautifulhotels #swisshotel #uniform